In this business, trust is everything. So, what can you do to ensure that you are gaining trust within your industry? For starters, you have to gain something called “social proof.” According to Hootesuite, “social proof is a psychological phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation…the rise of social media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before. As a result, entrepreneurs and small business owners are realizing it’s an important part of their overall social presence.” As a Professional you too should understand that your overall social presence and social proof are of utmost importance.
Why should you care about Social Proof?
In a survey done by Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations before making a buying decision. As our lives are more and more technologically involved, it is important that we establish social proof online, as well as in-person, as a way of building our personal brand and business. People are reading others’ opinions online and making decisions based on that posted information. Think about the last time you purchased a product off of the internet. Did you look for reviews from other customers? How about the last time you tried a new restaurant? Did you open your Yelp app? Having colleagues and friends that endorse you is important, but so is having and maintaining an online presence of professional colleagues and collected reviews.
With the growing digital world social proof has never been more important. Companies are born and are killed by this idea, if you have no one to back you up you are DOA (dead on arrival). Its why companies like Doughp strive with amazing social proof.
Want to see it in action check out --> "The Social Proof Principal"
How Can NuOp™ Work To Build Social Proof?
This can be a hard technical question to fully explain but NuOp gives you social proof by building your SEO. The concept of SEO is something we are going to dive into in great detail soon but think of it like your digtal foot print and in essence another kind of social proof. How does NuOp gives you SEO and in essence better social proof?
Each referral that you create makes a separate landing page that Google then crawls and indexes. Meaning simply– Google sees you. The more you made or collect and close the more SEO you will have and the better social proof. If done well this can turn into a positive feedback loop.
Fun fact: This type of SEO is called, "Programmatic SEO"
Our members verify our members
NuOp™ provides tools to assist its members in governing themselves. With enough red flags built into the system, we can identify bad “actors” or those posting misinformation. We take the term “professionals” very seriously and work diligently to maintain our network. Because of this, our network is one of the fastest growing and trusted professional communities in existence. Our app allows you to establish trust with potential referrals from other professionals; and by extension, potential clients before you meet them.
What are some ways to Build Social Proof Within the NuOp™ app?
- Connect with other Professionals. Make connections.. Search a fellow professional whether it be an Agent, Broker, Contractor, Service Provider or Team Leader and select “Connect” or simply add members suggested under “Get Connected” on your Search home screen.
- Invite colleagues to join. Invite contacts from your phone to join NuOp™.
- Post in the Community Section. One of the best ways to make a connection is to put a question out there. Ask a question for other Professionals answer.
- Answer Questions in the Community Section. On the same note, answering another professional’s question honestly and thoughtfully is a wonderful way to build social trust.
So, what’s in a name? Pretty much everything. Be sure to build and maintain your online presence to establish social proof. Having social proof will allow you to grow your career even further; harness the power of the NuOp app and build your referral network today. Sign Up!