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5 Actionable Tips To Super-Charge Referral Marketing For Your Business

5 Actionable Tips To Super-Charge Referral Marketing For Your Business

Good Job!

If you are here reading this post, then we can safely assume that you are looking to boost your referral marketing efforts.

Congratulations – That’s a great decision!

Considering that referrals are four times more likely to buy from you than a traditional lead, leveraging this word-of-mouth marketing is the best decision that you can take for your business.

Let’s jump right into the 5 Easiest and Most Actionable things you can do to Super-Charge Your Referral Marketing Efforts.

 

1. Create a Friendly Post-Purchase Relation with your Existing Clients

Your existing client base is the Stepping Stone to build an expansive referral database.
So the first step is to ensure that you create a solid Post Purchase Relationship with your clientele.

Here are a few action steps to do so:

  • Start with a Thanks – Never start pitching referrals right after the sale. Instead, thank them for choosing you (Via a Thank you page if online or a card if offline), and offer a support contact ID they can reach out to in case of any queries.
  • Check-In – Create a referral email sequence where you check-in to see if they are happy with their purchase to send them E-Mail blasts for their birthdays with special offers
  • Follow up for Referrals – Once the rapport is built with your existing clients, you can send them an email sequence requesting references of their associates who might be interested in what you do.

 

2. Socialize To Create and Expand your connections

This is the fun aspect of referral marketing.
Referrals are found amongst the people you know, so why not take steps in getting to knowing more people and maintaining relationships with your existing connections?

Socializing is a great way to do this. It is simple, it’s fun and it is extremely rewarding.
All you need to do is never say no to invitations – Be it a housewarming party, a picnic, a book reading – Make yourself available for social calls.

Make sure to be a gracious host too – Invite people to your own special events and always make it a point to take the contact details of anyone new you are meeting.

 

3. Use Referral Networking Sites and Applications like NuOp

Digital Channels have literally made it possible to connect with anyone and everyone, across the world.

Use Networking sites like LinkedIn and NuOp to build connections that matter.

NuOp, in particular, will allow you to be the person that another business will think of if they have a client looking for a service in your niche.

If you use NuOp articulately, you are just one connection away from landing your next client.

Why wait another minute?

NuOp is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use NuOp to make you and your business well known.

 

4) Maintain Relationships with your Vendors and Industry Leaders

Be sure to maintain a healthy relationship with all your marketing partners – Your vendors, distributors, and any third party agencies you are working with so that you will be the first person they’ll think of every time they see a potential client.

Also be in regular touch with the influencers in your industry, aside from knowing they are also powerhouses of the right connections.

 

5) Be Pleasant and Approachable

Now, this is one soft-skill that is a must for referral marketing. People need to be comfortable approaching you in case they have any queries or if they want to share leads.

You do not need to be an extreme extrovert to be approachable, just be pleasant and welcoming so that anyone can approach you without any hesitation.

All charged to build your referral marketing plan?

Tell us in the comments below which action step resonated the most with you!

Why wait another minute?

NuOp is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use NuOp to make you and your business well known.

The Importance of a Collaborative Community for Business Success

The Importance of a Collaborative Community for Business Success

A collaborative community is when different companies in an industry, or across industries, proactively work together to achieve shared goals and outcomes, to solve mutual challenges, and to leverage cooperative opportunities in an atmosphere of trust, respect, understanding, and sincerity. 

In this article, we’ll talk about the importance of building a collaborative community to ensure mutual success for businesses.

Importance of a Collaborative Community

Collaborating with another business can help your company to become successful in many ways, including:

1. Exchange of Ideas

You can come up with different ideas that might not have been possible if your team was working on it all alone. Sometimes collaborating with a different business helps companies to brainstorm with diverse and creative minds. 

This creates a group of ideas that can be effectively used to market the business or produce more products effectively. As a result, you directly increase sales and profits at both ends.

2. Mutual Corporate Benefits

A collaborative community works together as one team, even if this includes different brands and businesses. The community understands that the success of one business would be a success for their company as well. Eventually, all companies collaborating contribute to the overall success of the industry. 

When a business comes across complications that impede it from accomplishing its goals, the other business may be able to assist. Moreover, partnerships, alliances, and networks are more potent than companies that function independently.

3. Different Experts Under One Roof

Each company has its experts and experience. Therefore, in a collaborative community, the various experts of different departments or businesses work together toward a mutual goal. It encourages people to continuously apply their unique skills to solve shared problems. 

As a result, a collaborative community makes it possible to achieve an objective that cannot be attained by one person or organization alone.

4. Learning Experience

Building a collaborative community ensures all members work together and learn from the achievements and failures of one another. Every company works differently and has a different ideology, bringing unique and different ideas to the table. 

This gives other businesses, especially startups and small companies, an opportunity to learn from the senior players and enhance their skills.

5. Accelerated Business Procedures

As many people work together focusing on a common goal, it fast-tracks all business procedures. Every member of the collaborative community works efficiently and leverages their knowledge, tools, and technologies to produce results at a faster pace. 

Moreover, collaborating with other businesses can give you the advantage of more funding opportunities in addition to making a bridge for more brand exposure.

6. Referral Generation

Once companies start working with one another, they create close-knit relationships. Creating an authentic and mutually beneficial relationship helps both sides to spread the honest word of mouth. 

A collaborative community also nurtures referral exchange and builds a thriving referral network. Through organic referral generation, companies can reach a larger market, directly increasing their benefits and growing as a business.

Build A Collaborative Community With NuOp

It is a win-win situation when companies collaborate for achieving a mutual benefit or goal. Business tools like NuOp can help collaborative communities interact professionally and keep a check on all the business opportunities that can be used for their growth.  

NuOp gives professionals tools to exchange client information and communicate with one another. It’s a simple tool to track and exchange business prospects with speed and ease. Get in touch now to learn more about how we can help you with referral generation.

Why wait another minute?

NuOp is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use NuOp to make you and your business well known.

NuOp for Referral Marketing

If you are looking to set up a solid referral marketing campaign in your company, NuOp is here to help you out!

Our Networking Platform will allow you to build relationships that will help you leverage the right referrals for your business needs.

Your profile awaits you

NuOp is a simple tool for business professionals to track and exchange referrals with speed and ease.

Why wait? Sign Up NOW!