Referral Marketing is Ruling The Charts!

Referral Marketing is Ruling The Charts!

Ever wondered how most of us make our buying decisions?

Think about it for a moment…

You want to buy a car – Do you trust the AD in the newspaper or the recommendation from your brother?

You want to try a new restaurant – Do you trust the banner on Youtube or go to your best friend for her suggestion?

You are looking to invest in a house – Do you go for one of the cold-calling real estate agents or would you prefer an agent recommended by a friend?

You are looking to hire a new employee – Will you go through endless resumes or consider a trusted colleague’s reference?

That was not a tough game, was it?

If you found yourself going with the second option for most questions, you are not alone.

Numbers Don’t Lie: Referral Marketing is a Massive Hit across all Industries


A whopping 92% of consumers around the world say that they trust word-of-mouth or recommendations from friends and family, making Referral Marketing the most Influential Form of advertising.

After all, why wouldn’t you trust a recommendation from someone you know?

Referrals Versus Leads: Who is Easier To Close

A lot of marketers make the mistake of using referrals and leads interchangeably.

That’s a major (and quite common) misconception – Referrals are not leads and leads are not referrals.

A lead is a prospect who has come in touch with your business through various sources – A contact form, a Facebook AD, or by building a prospect database.

Leads are generally not expecting your call – For Eg, if you run an insurance agency and you have been handed out a database of leads of potential buyers – The buyers don’t really have an idea about what you do or your service.

Even if the prospect has voluntarily given out his/her contact details through a Facebook AD – Maybe to download a free lead magnet, they are interested in the information rather than a sales call.

You need to do a lot of “warming up” before you can close leads – Add them to an E-Mail Sequence, schedule follow-ups for a preliminary call, etc.

The sales cycle for a lead is comparatively longer and has a lesser success rate than the sales cycle of a referral.

Here’s why: A referral is a person who has been recommended your product/service by someone he knows.

So he is already in the market looking to buy, he already has some trust built due to a recommendation – You probably need to answer a few of his questions to close the deal.

The sales cycle here is way shorter, and the conversion rates much higher.

This is precisely almost every company across all sectors is Implementing Referral Marketing Programs to leverage its sales.

If you are yet to implement a referral marketing program within your company, you can stand to lose a goldmine of the easiest sales closures.

Why wait another minute?

NuOp is a referral processing utility that makes exchanging referrals fast & easy.  Business Professionals who send lots of referrals usually receive lots of referrals.  Use NuOp to make you and your business well known.

NuOp for Referral Marketing

If you are looking to set up a solid referral marketing campaign in your company, NuOp is here to help you out!

Our Networking Platform will allow you to build relationships that will help you leverage the right referrals for your business needs.

Your profile awaits you

NuOp is a simple tool for business professionals to track and exchange referrals with speed and ease.

Why wait? Sign Up NOW!

February 17th, 2021 Product Update

February 17th, 2021 Product Update

Product Update 2/17/21

Guess what? We have another product update for you! We have been working around the clock to keep rolling out new features and getting rid of any bugs along the way. Some of you may think these are minor features but we are working on some huge features in our pipeline. There is a lot to come, so we are very excited for your opportunities to continue to grow this year. 


Registration Flow 

After much debate, we decided to make the company field optional in the registration process. Essentially we made this decision because if you have a valuable opportunity for someone then it should not matter what company you own or work for. What we did make mandatory is providing your primary location because this information ensures that you will be notified about any relevant opportunities in your area. Also if you need to change your primary location then that can be done in your profile by hitting the pencil in the top right corner. 


Profile Update

For the profile, we added an “About” and “Headline” section. The headline section is plain text so that you can make it anything that you would like.  We would suggest something short, sweet, and to the point, since it will be one of the first pieces of information that another member would see. If you own more than one business or are in a couple of different industries then this would be a great place to show that. Do you want to go more in-depth about yourself and what you do? Then scroll down to the About section and go into as much detail as you would like. Another feature that we added to your profile is a live visitor indicator so you can see that someone is viewing your profile. You will not be able to see who it is, just that someone is viewing your profile in real-time.


Live Visitor Indicator

Live Visitor Indicator


 Agreement PDF link

When you send a referral with the client info and then award it to a candidate you both will be able to download the referral agreement. If you do not enter the client info into the referral then the system will not create the legally binding agreement. Just remember NuOp will not share the client info until both parties have accepted the agreement. This truly is an amazing feature that you should utilize. Here at NuOp we try to accommodate all of your needs with the referral process. 

Agreement PDF link Agreement PDF link

There are no limits on NuOp. So please try out the new features and feel free to contact us because we would love to hear your feedback and suggestions.



New Features

  • Display unselected candidates on referral detail view of an open referral
  • Registration Flow Update – Create a company removed
    • The company field is now plain text entry (not mandatory)
  • Profile update
  • IOS Referral Radius Notification added for remote professions
  • Agreement PDF link
  • Profile viewer indicator 


Bug Fixes

  • IOS app crashes when selecting to view referral details. That has been corrected.
  • Referral Detail View spelling error edit. That is been corrected 
  • Fixed Push notifications for referrals to open to the detail view
  • “Undefined” tile in Get Connected card removed
  • Referral Details – tap sending party name to view profile



  • Clickwrap update on registration flow
  • Congratulations! You are our newest Member page update
  • Remove a connection update
  • Timeline notification updates

Start Sharing and Earning NOW!

February 1st, 2021 Product Update

February 1st, 2021 Product Update

The Timeline 

You asked for it, so we created it! With the timeline you are now able to stay connected and be up to date with all of your opportunities. Once you award or get rewarded an opportunity you will be able to message your referral partner back and forth. The reason you can only message each other once it is awarded is because we do not want you to get solicited by other candidates about your opportunity. It would just not be right if we allowed that on NuOp because we like to hold ourselves to a higher standard. We also made this feature very user friendly so that all you have to do is click on your awarded opportunity and it will open right up to the timeline (see image below).

New Features for Opportunities


Referral Counts –  On your profile you will see sent and received referrals. The only referrals that will tally are the ones that have been awarded. We did this because you deserve credibility for all the opportunities that you send and receive. 

Auto-Connect – When a member claims an Open Opportunity the sending and receiving party will automatically be connected. 

Direct and First come, First served Opportunities – These opportunities will expire after 14 days after submission if they are not awarded to a candidate. This prevents NuOp getting backed up with old and unclaimed opportunities because we want you to see the best opportunities first! 

There are no limits on NuOp. So please try out the new features and feel free to contact us because we would love to hear your feedback and suggestions.


New Features

  • Referral Counts only Tally Awarded Opportunities
  • Auto-connect Members upon claiming Opportunities
  • Addition of the timeline for messaging
  • Direct and FCFS Opportunities expire in 14 days after submission

Bug Fixes

  • IOS Redeem referral field missing. That has been fixed. 
  • IOS shuts down when changing company info.That has been fixed 
  • Profile images distorted. That has been fixed.
  • Sent referrals not showing up in list view. That has been fixed 
  • Open Opportunities  Missing City. That has been fixed 


  • “Forgot Your Password” was missing. That has been added. 
  • Improved display of Get Connected Card. 
  • Referral Status Filter button updates.
  • Updated Invite & Earn Pages. 
  • Update Really link to NuOp link. 
  • IOS Clickwrap update on IOS