As a brand new real estate agent, you’re getting to learn and experience a lot quickly. What’s that saying again, “baptism by fire”? Before you started, you probably had a lot of expectations that by now may be dissipating into the concrete realities that this profession is anything but easy. There are going to be ups and downs, more time away from family than expected, and feelings that come up along the way that also add to your struggles. As a new agent, you need to do the best and most you can to start your career through gaining and maintaining exposure. In order to help you through that, here is a short list of some marketing strategies to insure you keep your momentum on this newly forged career path.
Leverage the Power of the Internet
Social Media. Create a Facebook page, an Instagram page, and a personal website. Emails, although commonplace, are starting to become a thing of the past. Having a Facebook or Instagram page that can allow you to directly connect is a wonderful way to gain some exposure. Using a direct messenger, such as Facebook Messenger, as a way of directly contacting clients and potential clients is an underutilized source of communication. Think about it: How many times have you deleted or ignored a promotional email? In the same vein, compare that to the times have you left a direct message unopened? That simple comparison alone should let you realize that direct messages via social media may be a path worth considering to increase your exposure and potential clients.
Personal Website. Additionally, having a personal website that clients can visit from your social media pages is a worthwhile investment, as well. Add your own video and content to your site that you can promote through your social media channels. You want to post engaging content that isn’t just about your listings, but content that can build direct relationships with your audience. Experiment with creating and uploading videos, infographs, and personal commentary on relevant topics.
Apps. There are several apps that promise to help you as a real estate agent. Some of these apps can be costly, others are free. Here are three that will work for you:
- REALLY™ — REALLY™ is Real Estate’s First Agent to Agent Referral App. REALLY™ allows you to connect with verified professionals and send legally binding referrals to other agents in minutes. REALLY™ has an easy-to-use interface, an engaging community section, and team chat function. This app is completely free and will help you to gain potential referrals without the difficulties associated with a normal referral process. Make a profile and download today at: https://itunes.apple.com/us/app/really-real-estate/id1335747197?mt=8
- Electronic Voice Services — Even though the internet helps generate referrals and leads, many real estate agents still conduct a good portion of their business over the phone.Automated solutions such as Electronic Voice Services can help agents contact potential clients more efficiently, while maintaining high-quality standards. This software offers automatic phone dialing that caters to agents’ needs. Realtors can double their call volume and move through call lists faster with this simple software program. The only downside is that this app costs $59 a month, although a free trial is available. Visit: https://www.evs7.com/phone-dialer-software-for-real-estate-companies
- Google Forms — This is a must download. Send out client surveys, upload photos or business logos, add images or videos, etc without it costing a cent. Get even more savvy with survey answers imported into Google Sheets through Google Forms; gain insight and have data analysis for free. Visit: https://www.google.com/forms/about/
Work on Maintaining and Building Connections
The internet can be an initial step in making and maintaining connections with potential clients, but the key to your real estate sales success lies in working hard to keep relationships that go beyond the one-time sale or listing and instead stretch far into the future. So, how can you do it?
Be Communicative! Communicate, communicate, communicate… did we mention you should communicate? Your clients rely on you to keep them informed, so it is vitally important that you consistently and regularly communicate and check-in. Often real estate transactions are stressful and emotional for clients, therefore they want to hear from you. Allow them to count on your feedback consistently. It will build trust and allow them to feel a sense of dependability from you that is essential for a strong client-agent relationship. This type of service also affects their overall impression and possible future recommendation of your services.
Treat Clients Well. This seems easy to say, but what does it mean? What does it look like? Be sure to value your clients past and present with some of the following methods:
- Send “Thank You” notes. Yes, people still do this and it’s a simple practice that can make a big, personal impact
- Drop off gifts in person. Stopping by a client’s home in the late afternoon is a best-bet. Do so for small holidays or for more major events like the closing of a home sale.
- Reward clients with exclusive discounts, reward program offers, and the like. Be free with expressions of gratitude and look for new ways to say, ‘Thank you for your valued business.’
These are just a few ways to express gratitude and keep your name readily available in your clients’ memories. Regardless of the method you use, remember that clients are a long-term investment and the most important portion of our business.
There are, of course, many ways you can strategize your new career, but just remember that authenticity, communication, and kindness will never lose.
Lindsey Quistgaard is the Content Marketing Director at REALLY. She has experience writing and curating marketing content and materials for various companies including NLyte DCIM Software Company, Orange-Ulster BOCES, and REALLY. Lindsey is also freelance writer, adjunct college professor, and published poet.