Marketing Strategies for New Real Estate Agents

Marketing Strategies for New Real Estate Agents

As a brand new real estate agent, you’re getting to learn and experience a lot quickly. What’s that saying again, “baptism by fire”? Before you started, you probably had a lot of expectations that by now may be dissipating into the concrete realities that this profession is anything but easy. There are going to be ups and downs, more time away from family than expected, and feelings that come up along the way that also add to your struggles. As a new agent, you need to do the best and most you can to start your career through gaining and maintaining exposure. In order to help you through that, here is a short list of some marketing strategies to insure you keep your momentum on this newly forged career path.

Leverage the Power of the Internet

Social Media. Create a Facebook page, an Instagram page, and a personal website. Emails, although commonplace, are starting to become a thing of the past. Having a Facebook or Instagram page that can allow you to directly connect is a wonderful way to gain some exposure. Using a direct messenger, such as Facebook Messenger, as a way of directly contacting clients and potential clients is an underutilized source of communication. Think about it: How many times have you deleted or ignored a promotional email? In the same vein, compare that to the times have you left a direct message unopened? That simple comparison alone should let you realize that direct messages via social media may be a path worth considering to increase your exposure and potential clients.

Personal Website. Additionally, having a personal website that clients can visit from your social media pages is a worthwhile investment, as well. Add your own video and content to your site that you can promote through your social media channels. You want to post engaging content that isn’t just about your listings, but content that can build direct relationships with your audience. Experiment with creating and uploading videos, infographs, and personal commentary on relevant topics.

Apps. There are several apps that promise to help you as a real estate agent. Some of these apps can be costly, others are free. Here are three that will work for you:

  • REALLY™ — REALLY™ is Real Estate’s First Agent to Agent Referral App. REALLY™ allows you to connect with verified professionals and send legally binding referrals to other agents in minutes. REALLY™ has an easy-to-use interface, an engaging community section, and team chat function. This app is completely free and will help you to gain potential referrals without the difficulties associated with a normal referral process. Make a profile and download today at: https://itunes.apple.com/us/app/really-real-estate/id1335747197?mt=8
  • Electronic Voice Services — Even though the internet helps generate referrals and leads, many real estate agents still conduct a good portion of their business over the phone.Automated solutions such as Electronic Voice Services can help agents contact potential clients more efficiently, while maintaining high-quality standards. This software offers automatic phone dialing that caters to agents’ needs. Realtors can double their call volume and move through call lists faster with this simple software program. The only downside is that this app costs $59 a month, although a free trial is available. Visit: https://www.evs7.com/phone-dialer-software-for-real-estate-companies
  • Google Forms — This is a must download. Send out client surveys, upload photos or business logos, add images or videos, etc without it costing a cent. Get even more savvy with survey answers imported into Google Sheets through Google Forms; gain insight and have data analysis for free. Visit: https://www.google.com/forms/about/

Work on Maintaining and Building Connections

The internet can be an initial step in making and maintaining connections with potential clients, but the key to your real estate sales success lies in working hard to keep relationships that go beyond the one-time sale or listing and instead stretch far into the future. So, how can you do it?

Be Communicative! Communicate, communicate, communicate… did we mention you should communicate? Your clients rely on you to keep them informed, so it is vitally important that you consistently and regularly communicate and check-in. Often real estate transactions are stressful and emotional for clients, therefore they want to hear from you. Allow them to count on your feedback consistently. It will build trust and allow them to feel a sense of dependability from you that is essential for a strong client-agent relationship. This type of service also affects their overall impression and possible future recommendation of your services.

Treat Clients Well. This seems easy to say, but what does it mean? What does it look like? Be sure to value your clients past and present with some of the following methods:

  • Send “Thank You” notes. Yes, people still do this and it’s a simple practice that can make a big, personal impact
  • Drop off gifts in person. Stopping by a client’s home in the late afternoon is a best-bet. Do so for small holidays or for more major events like the closing of a home sale.
  • Reward clients with exclusive discounts, reward program offers, and the like. Be free with expressions of gratitude and look for new ways to say, ‘Thank you for your valued business.’

These are just a few ways to express gratitude and keep your name readily available in your clients’ memories. Regardless of the method you use, remember that clients are a long-term investment and the most important portion of our business.

There are, of course, many ways you can strategize your new career, but just remember that authenticity, communication, and kindness will never lose.

Understanding Trends and Shifts in Real Estate: The Millennial Home Buyer

Understanding Trends and Shifts in Real Estate: The Millennial Home Buyer

“Millennials” are people born between the early 1980s and the early 2000s, with the core of the group between the ages of 18 to 34 years old. Whereas it was once believed that given the real estate market, this demographic was “sidelined by high unemployment, student loan debts, and tight credit,” new studies now show that they are, in fact, the most active generation of buyers accounting for slightly more than a third of all home purchases.

Why does this matter?

Knowing our most active customer base is an important part of any business. Understanding a demographic and current trends are essential for doing well in the marketplace. According to the National Association of Realtors 2018 Home Buyer and Seller Generational Trends study, millennials home purchases ticked up over the past year and have seen an increase for five years in a row. 86 percent of millennials believe that buying a home is a good financial investment, which places their demographic among the ones to which we should pay close attention.

What drives Millennial buyers? What do they need?

Millennial buyers want to live closer to family and friends over the home’s location. They have shifted from migrating to urban areas due to few affordable options. Additionally, if your millennial client has at least one child, he or she will be heading for the suburbs. Recent studies show that over half of the millennials that purchased homes had a need for a larger house at an affordable price outside of the city. Millennial buyers need inventory. Millennial buyers have found some limit with home purchases due to inventory constraints that continue to drive up housing costs causing them to continue renting. It seems cyclical in that many other older adult buyers are not selling due to adult children (above 18 years old) continuing to live at home with their parents.

What do Millennial buyers want from a real estate agent?

According to the NAR study, millennial buyers need guidance in understanding the buying process, which is why 90 percent of millennials (the highest percentage generationally-speaking) were likely to purchase a home through a real estate agent. Due to increased student debt balances and lack of inventory driving prices up, millennials struggled to save for a down payment. With 65% of millennials being first-time home buyers, the guidance and assistance of a real estate agent was essential.

What should I know about Millennial buyers?

According to Real Estate Express, “when marketing to Millennials, consider these helpful statistics on Millennial home buyers and trends, as provided by Inman and the National Association of REALTORS® Home Buyer and Seller Generational Trends Report 2017 and 2018”:

  • 90% of Millennials would use a real estate agent. Yet, they may be harder to please compared to other generations.
  • 63% of Millennial home sellers would use their agent again, or refer the same agent to another. These are the lowest percentages of any generations surveyed.
  • 70% of Millennial home buyers would hire their agent again, or refer them to another.
  • 45% to 50% of Millennials originally found their real estate agent through a friend or family member.
  • Partly due to outstanding or delinquent student loan and credit card debt, the average Millennial credit score is 625 (per NerdWallet). As such, they are more likely to qualify under more flexible FHA-insured home mortgage loans.
  • Millennials are more into social media and texting than any generation ever. Yet, 75% of Millennials polled also like to be contacted by telephone calls.
  • Millennials love the internet for communicating and finding real estate opportunities. Upwards of 94% of Millennials use online websites for home searches. 51% of Millennials later found the home they eventually purchased online first.
  • Millennials do love their high-tech gadgets but still rely on the wisdom of real estate agents, as noted by 90% of them eventually going to agents for assistance.

Millennials now make up 36% of all home buyers nationally, which is the largest proportion of any generation. The Gen X home buyers make up 27% of buyers. Younger Baby Boomers are reported at 16% of buyers, and older Baby Boomers account for 15% (31% combined).


It’s important to understand how to leverage technology on your largest potential customer base. Using the REALLY™ app has a whole host of benefits with regard to servicing the current largest customer demographic. Considering that about 50 percent of millennial home buyers were referred an agent through a friend and 70 percent of buyers and 63 percent of sellers would use their agent again, harnessing the power of REALLY’s referral network has the potential to increase those percentages and to substantially affect the referral commissions earned by those facilitating agents. Additionally, with many millennials leaving the city and opting for the suburbs, the REALLY™ app allows for you to refer your client to a vetted, verified agent you can trust. As the market evolves and changes daily, having access to a community of professionals like those on the REALLY™ app will only serve to inform and grow your business practices and profits.